Frequently Asked Questions
What is a restaurant loyalty program?
Restaurant loyalty programs are tools used to track customer purchases and reward them when they reach a certain number of points or a goal. Zip Loyalty is fully customizable and is the best way to keep your restaurant filled and customers spending.
How do restaurant loyalty programs work?
- Enrollment - Customers sign up through our mobile app or online for free!
- Earn Points - Once enrolled, customers start earning points through purchases. You can set rules and guidelines on how points are earned.
- Points Accumulation - As customers engage with the brand and meet the program's requirements, they accumulate points in their loyalty account. The more they interact, the more points they earn.
- Rewards and Benefits - Customers can redeem their accumulated points for rewards and benefits which can include discounts, free products, exclusive offers, early access to sales, personalized experiences, or VIP treatment.
- Tiered Structures - Create tiered levels to encourage customers to reach better rewards and offers while also generating more revenue for you.
Why should restaurants have a loyalty program?
Implementing a loyalty program to incentivize current customers into returning will help boost your business' revenue. Our program is a simple and effective way to encourage repeat customers and increase your business/restaurant's overall customer retention rate.
How do I promote my loyalty program to my customers
- Sign-up reward - The best way to make your customers sign in to your loyalty mobile app is to offer them a sign-up incentive. It could be anything from points to discounts on some of your menu items or a free coffee.
- Advertise and incentivise - Make sure to advertise the loyalty rewards program in your restaurant. The display screens in your fast food joint should keep flashing the daily incentives like getting free fries on two burgers or earn points on a meal or every dollar spent.
- Inform - The pos system used in restaurants these days is very smart. From customer order history to date of ordering and whether it was online ordering or visit and their email address, the pos system has it all. Now, with so much data in hand, you can customize the incentives for different customers and e-mail or text them about it. A good offer will motivate customers to make a purchase again!
Can I integrate Zip Loyalty with Plum POS?
Make loyalty program management a seamless part of your daily operations with our seamless Plum POS integration. Zip Loyalty integrates flawlessly with your point-of-sale system, enabling your staff to effortlessly redeem and track customer rewards directly from the Plum POS terminal. Simplify the process, save time, and provide a frictionless experience for both your employees and customers.
What type of customers can I promote to with Zip Loyalty?
Send promotional emails to a targeted customer base, such as burger lovers, coffee fanatics, or happy hour regulars.
How do I customize loyalty tiers?
Customize your loyalty program with tiered levels that inspire customer progression. Reward your customers' loyalty with enticing benefits and exclusive rewards as they advance through different tiers. You have the flexibility to design loyalty tiers that align with your brand and motivate your customers to keep coming back for more.
How does this loyalty program make me money?
- Increase in guest spend - When customers are enrolled in a loyalty program, they tend to spend more money on each purchase, as they are incentivized to earn rewards or discounts. This increased spending can lead to a significant boost in revenue for a business.
- Increase in guest retention - Loyalty programs can help to increase guest retention by encouraging repeat business. When guests feel valued and appreciated, they are more likely to continue doing business with a company, which can lead to a steady stream of revenue over time.
- Increase in word-of-mouth marketing - Satisfied guests are more likely to refer friends and family to a business, which can lead to an increase in new customers. This can help to lower acquisition costs and increase revenue.
- Data collection and analysis - A loyalty program can provide businesses with valuable data on guest behaviour, such as purchase history, preferences, and demographics. This information can be used to create targeted marketing campaigns, which can increase revenue by reaching the right customers with the right message.
- Cross-selling and upselling - By analysing customer data, businesses can identify opportunities for cross-selling and upselling. For example, a customer who frequently buys a certain product may be interested in buying related products or upgrades. By identifying these opportunities and promoting them to customers, businesses can increase revenue.
- Increased efficiency - A well-designed loyalty program can streamline business operations and reduce costs by automating processes such as rewards tracking and redemption, which can improve overall efficiency and increase profitability.