What is digital punch card ?
The digital punch card is a system for monitoring and rewarding customer loyalty. A card is punched (or "punched") each time the customer makes a purchase. The card is scanned by a cashier or scanned by a device near the checkout. When the card is punched, the customer receives a point. The card is also scanned when the customer enters the store. That scan counts as a point, and it's the customer's first point of the day. For every 10 points, the customer receives a $1 discount on their purchase.
What Is Digital Punch Card And How Does It Work?
What Is a Digital Punch Card?
A digital punch card is a new part of the Digital Culture where the Digital Transformation of information can be implemented for personal or professional use. An example of where digital punch cards are used in a professional setting are in conjunction with a Loyalty Program.
The Loyalty Program lets customers use punch cards to garner points which can be redeemed later for discounts and other rewards. Another suggestion using a digital punch card to track employee hours. Employees use a the punch cards to keep track of their time at work.
How Does The Digital Punch Card Work?
A digital punch card is an upgrade on a physical punch card. Though the intention is the same in most cases, the physical card has been replaced with a digital format. Punch cards are used in many industries including retail, hospitality and food service.
The digital punch card automatically tracks the information based on what the punch card is being used for. In the example of payroll tracking, the digital punch card records the time that an employee works.
Each time the employee scans their punch card the record of the transaction is kept automatically. The same format is used with most digital punch cards used with loyalty rewards programs.
You have a big project due in a few weeks, but you’ve been putting it off.
You know you need to get started, but you just can’t seem to get going.
When You Should Use a Digital Punch Card
Replacing physical punch cards with digital punch cards provides many benefits for businesses. Having a customer sign up for a digital loyalty card with a phone number or an email opens up new marketing channels. The company can then send out automated messages to the customer base with incentives to spend.
With the popularity of loyalty programs growing, having a digital punch card will help bring customers back and build that loyalty. Digital punch cards are convenient for both the customer and the company. Rather than carrying around a physical representation of the loyalty program, the digital card can be used as a mobile app right on their phone.
Tips on Using a Digital Punch Card
In recent years, the paper punch card has drifted away and been replaced by a digital punch card.These punch cards have far more versatility as technology provides the basis of their design. Punch cards are now initiated through mobile apps on smartphones an tablets. But to get the most out of a digital punch card there are things to keep in mind such as-
Higher user adoption
User adoption refers to how a customer uses the program. Therefore, reflecting on which apps and features to provide it is important to think from the standpoint of a prospective user.
With the user still in mind, having rewards that are customizable will generate more user interest. For example, adjusting how points are earned to offer many choices will generate more interest in a rewards program where the punch cards are used.
In addition to the rewards levels the loyalty card should include marketing tools that engage customers in unique ways. Automated programs which decipher data and deliver value can be found in a comprehensive suite of marketing tools designed for digital punch cards.
How Do You Make a Digital Punch Card?
Developing a punch card system will come down to what the program is needed for. But overall, there are elements that should pertain to every digital punch card regardless of what industry it is used in and for what purpose. Keep these ideas in mind when designing a punch card-
- Ease of use- the punch card shouldn't be complicated to use or understand
- Customer engagement- keeping customers engaged with using the punch card
- Data collection- each time the digital punch card is used it should collect data that can be used for marketing purposes
- Cost- any system set up for use with a punch card should remain low to no cost
Ideas for designing a digital punch card:
You want to get started on a new project, but you don’t know where to start.
You can’t figure out what to do first.
Why Use Digital Punch Cards?
The question of why to use a digital punch card is a good inquiry to make. The answer is that digital punch cards are a hassle-free option to engage customers with a brand. Through a loyalty program a punch card garners rewards when used in conjunction with purchases. This makes a digital punch card system work for both businesses and consumers.
Punch cards have been proven as a popular option to incentivize or motivate workers. Digital punch cards offer a modernized solution to track data in real time. Therefore, the digital punch card system will provide each business the ability to more easily monitor attendance, share scheduling and other information, or manage other features of digital punch card programs.
Digital Punch Card Examples
Punch cards are used as a marketing technique for loyalty programs, among other uses. Most of the digital punch card examples here are meant to help in the creation of a punch card that converts to customer engagement and brand loyalty. Here are some of the most widely used examples of digital punch card usage-
- Giveaway of a free product or service within a defined parameter of sales.
- Reward points- Customers can achieve rewards points through various actions which are then redeemed for prizes.
- Referral program- Give your customers a referral link and a reward for each friend they refer.
- Freebie- Give a freebie for a predefined number of sales.