What is Loyalty Card Design?
A loyalty card is a card that is used by customers to receive discounts and benefits from a particular business. It is also known as a customer loyalty card. The card can be a physical card or a digital card and it is used to track the purchases made by the customer. The customer earns points for each purchase and these points can be redeemed for prizes. The loyalty card design is what attracts customers to the card.
Best Practices for Restaurant Business Loyalty Card Design
What is Loyalty Card Design?
A loyalty card (also known as a customer loyalty card or loyalty program) is a card issued to customers who do business with a restaurant or retailer. The restaurant provides rewards points or other incentives for each purchase the customer makes. After so many earned points, the customer can then cash out and receive certain discounts or free items.
So, what does loyalty card design entail? It starts with the creative process of designing the card's look and feel. This includes choosing colors, patterns, and fonts. A logo will likely be incorporated, too. Next comes the process of choosing what text and visuals to include on the card. It may include a series of icons or images that represent the different rewards. Finally, the loyalty card must be programmed with the necessary information. This includes the card number, a barcode, or other relevant data.
If the loyalty program is embedded into a software program or app, the process is somewhat different. An app designer will handle the coding and design process, but owners need to know what they want to include. They will outline specific text, images, and logos to the provider who will then organize it accordingly. Sticking with brand colors and good design practices when you create loyalty card(s) is critical. It ensures the customer can easily navigate and find information without getting overwhelmed.
Why is Loyalty Card Design Important?
You may wonder why the design of a loyalty card is even important. After all, loyalty cards are usually just pieces of plastic and numbers. Don't customers just care about the points they earn rather than the way the design looks?
The fact is, design is always critical when it comes to any type of marketing tool. Humans subconsciously make inferences and purchasing decisions based on what they perceive to be true. A poor design may show customers that you don't take the program seriously, or that you are low on cash. Why would they use your program when they see that the next guy has a sleek app that integrates easily with their mobile devices? The competitor is showcasing stability and seriousness, while your brand looks unestablished and unprofessional.
In short, good design can be the difference between a card that gets tossed to the back of a drawer and one that gets used often. Therefore, you need to implement a set of best practices to receive the highest return on investment for your loyalty program. This will show customers you appreciate and respect them. It will also organically increase customers spending, enhance your reputation, and help spread brand awareness.
Restaurant loyalty cards are a great way to reward your loyal customers.
Loyalty cards can be a great tool for restaurant businesses, but they need to be designed well in order to get the most out of them.
Loyalty Card Design Best Practices
Loyalty cards are a great way to build a customer base and reward repeat customers. But how can restaurants ensure their loyalty program is appealing to customers? Optimizing the design and utilizing a set of best practices is critical.
A loyalty card is more than just a card. It's a marketing tool. The design of your loyalty card can make or break your customer acquisition efforts. So how do you design a loyalty card that people will want to use? Here are some top design tips.
1. Remember Your Brand
Your restaurant most likely already outlined its brand and value proposition when it created a business plan. This concept should be portrayed through your loyalty card design too. For example, you need to include a logo to be taken seriously by customers. Adding on your logo on your Loyalty Program will also ensures customers recognize it, as well as friends who may happen to see it.
This is a great way to organically market your restaurant without doing that much work. If you use any specific fonts or color schemes as part of your brand, make sure to include those as well. This will also make it easier for customers to find the card in their purse, bag, or wallet.
Must-Know Branding Stats:
2. Less is Better
Don't go crazy with color and font schemes. Be prudent and remember that you want customers to remember a primary message. The design is a tool to market your brand to customers and increase Customer Loyalty. Therefore, users should be able to identify the card easily with a glance, but they should also be able to read it.
Excessive design features minimize the importance of your message. A logo, icon, name, and any other relevant information are fine. Also, make sure that your QR code or barcode is easy to read and scan. Hard to find and see barcodes/QR codes are frustrating for customers and make it challenging for employees to do their jobs.
Having a loyalty program is great, but if your customers can’t understand how to use it, then it’s not doing its job.
Your customers need to know what they will get out of the program. They also need to know how to earn points and redeem them.
3. Remember Print Elements
After you've finished your Design Restaurant card, you must remember to include specific print elements. This can be hot foil stamping, which offers a metallic look to whatever section of the card you want. Or you can use spot UV gloss, which makes certain sections of the card look glossy or matte.
Magstripes are another option. These are used if customers need to swipe their card when they make a purchase. Once you've made these decisions, you need to decide whether to use a gloss or matte laminate. There is no wrong or right answer; it simply depends on what your preferences are.
4. Make the Design Pop
Any loyalty card user knows how annoying it can be to locate the card. Restaurants and retailer employees also know how time-consuming and frustrating it is when the customer can't find it, or if the swipe won't work. To make it easier for customers to locate their cards, remember the way wallets and purses look.
Most of them are dark on the inside, so the card should incorporate light colors. At the same time, you still want to stay on point with your brand and logo. Another idea is to incorporate a design element towards the top or bottom edge of the card. Customers can then easily find it at the point of sale, which frees up more time for employees.
Must-Know Design Stats:
5. Be Prudent with Photos
Photos are great, particularly for the restaurant industry. Everyone loves to see pictures of food, epically when it comes time to order. Pictures help customers make more informed decisions.
Depending on the size and type of loyalty card program, you may include one or two pictures. Just make sure that your pictures are ones of your items and not stock photos. Stock photos are great for some purposes, but they also tend to be bland and generic. They aren't useful for Starting Business branding or building product awareness. Utilizing your photos will help customers know your brand story, which helps to increase customer loyalty.